I noticed you have some google ads on the site. Was wondering if you have thought about setting up some affiliate program links as well? This would generate revenue for the club every time someone bought something through the link. Most links keep feeding you the revenue for one to three months after someone clicks on them too, without having to click through the link every time, and then you get x% of whatever the person buys for directing them to the sight.
Most of the big e-tailers have this (Foster/Smith, Amazon, Petco, Petsmart, etc.)
Just though this might be helpful to the club to generate some extra $$. I'm sure most people who frequent this board would be happy to click through from the site when they plan on buying online at a store you've setup a program with.