New way to cycle a tank?

I just got done reading this and watching the videos on the website and I have a question or two.  Do you think this would really work?  Is there anyone that has done this before?  Let me know what you think about it if this is just some BS or it might be the real deal.  A plus would be if someone that really knew chemistry really well because all that he talked about didnt make sence to me at all.  Here is the website take a look.  http://www.majesticreefs.com/Majesticreefs.com/Welcome.html

I've looked into it extensively.  I can't recommend it.  They version of getting some sand and rock from a friend to seed your tank is just far more logical.